5 Tips on How to Build a Relationship with Clients

April 13, 2021

Laura Duff


Being a teacher (in any form) requires a level of closeness with your clients. Here are 5 tips to help you get closer with your clients (from a client’s perspective):

1. Be Confident (Fake It till You Make It)

If you aren’t confident yet, just pretend that you are. Whether you’re a high school maths tutor, a fitness trainer, or a music teacher, you have to understand that your clients will always look up to you as their inspiration. If you speak confidently, your clients are likely to feel more comfortable with you. Not only does acting comfortable bridge the gap with your clients, but it also helps the both of you stay on the same page during the process of teaching.

2. Communicate

Communication is a 2-way street. You can’t just tell your clients what to do, but also listen to them carefully. Shoving instructions down someone’s brain isn’t the best way to work with them. If you are listening and understanding where they’re coming from, you will learn about them. This will make them feel more comfortable in sharing things with you – take time listening to them as they tell you about their day and help them to open up.

3. Share Stories

This is one of the most tried-and-tested tips on how to get close with your clients. If you make a habit of telling them a little bit about yourself, they will automatically feel closer to you. If you’re opening up to them, they will open up to you. It doesn’t have to be your deepest, darkest stories, but just a little bit of this and that would do the trick, and make your clients believe that you want to have a relationship with them.

4. Be Positive (Have A Sense of Humour)

Nobody wants to be terrified of their coach or tutor. You don’t want to be the teacher they talk about; you want to be the teacher they talk to. Although every client requires a different form of help, being positive should always be a top priority. If you’re positive, they will be positive. If you’re negative, they may think that you don’t believe in them.

5. Have Boundaries

This last tip may contradict the last 4, but it is extremely important for maintaining an appropriate amount of closeness with your clients. Although you want to be available, you are in fact still their coach. They don’t expect you to be disposable, and if you are disposable, you may lose a bit of respect and authority. Putting boundaries in place will help you build a great foundation with your clients, but you will have to understand where to mark these boundaries. So, take a step back, and assess wherever you are over-sharing or over-working, and make a change.

The team call me the 'mighty Duff'. I'm 19 years old and study Cognitive Science at the University of Edinburgh. Throughout our time together, I'll be writing about topics related to mental health, food and fitness! I'm also a host for the Wedotalk, check them out on YouTube, Spotify or Soundcloud! Down below you'll find my personal links, I make vlogs as a hobby!

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